These are the most common mistakes we see new email marketers make, which result in accidental spam filtering.
- Using spammy phrases, like “Click here!” or “Once in a lifetime opportunity!”
- Going crazy with exclamation points!!!!!!
- USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL (especially in the subject)
- Coloring their fonts bright red, or green
- Coding sloppy HTML (usually from converting a Microsoft Word file to HTML)
- Creating an HTML email that’s nothing but one big image, with little or no text (since spam filters can’t read images, they assume you’re a spammer that’s trying to trick ‘em).
- Using the word “Test” in the subject line (agencies run into this all the time, when sending drafts to clients for approval)
- Sending a test to multiple recipients within the same company (that company’s email firewall can only assume it’s a spam attack)
- Designing HTML email in Microsoft Word, and exporting the code to HTML (that code is sloppy, and spam filters hate it)
